Management and Marketing

Managing a panorama is both an extraordinary challenge and also an extraordinary pleasure. Visitors are highly fascinated by the exhibited object and its spatial surrounding.

Managing a panorama is a specialization within the management of Museums and Art institutions. Its difference is the result of the static content of a classical panorama. One panorama means in general that a limitation is given. The huge paintings normally cannot be changed as temporary exhibitions in museums. This fact calls for specialized solutions in management and forces owners and managers of panoramas to find new ways in marketing.